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US: AARP Publications Launches New Research Services
AARP Publications Marketing Intelligence (AMI) will provide direct benefits
to advertisers including:
* Unique Access to the 50+ Market: Access to the only publications that
communicate directly with the most powerful consumer segment in the country.
* Market Intelligence: Industry trends, market projections, competitive analysis,
and other invaluable consultative information that can help advertisers market
more effectively to their customers and prospects.
* ROI Programs: Ad effectiveness and brand awareness studies to prove that
advertisers are spending marketing dollars judiciously.
* Lead Generation and Direct Marketing Initiatives: Access and Intelligence that
directly impact advertisers’ bottom line with targeted leads.
AARP Publications Marketing Intelligence (AMI) will connect marketers with the
most powerful demographic in the country—a group that is 81 million strong and
has more than $2 trillion in spending power.
“Today’s marketers want more than simply a vehicle in which to showcase their
ads. They want strategic marketing partners that will help them grow their
businesses,” Gratz said. “Marketing Intelligence will be a partner and
consultant to advertisers that will have a direct impact on their bottom lines.”
The development of AARP Publications Marketing Intelligence (AMI) comes on the
heels of a record year for AARP The Magazine, the flagship magazine reaching 22
million households. The magazine closed 2005 up 14.3% in ad revenue. In the last
two years major corporations such as General Mills, Anheuser Busch, Lancôme,
Procter & Gamble, Fidelity, Home Depot, Revlon and Kraft are among the many
advertisers who have turned to AARP Publications to enhance brand awareness and
drive new business.
About AARP Services, Incorporated
AARP Services, Inc., founded in 1999, is a wholly owned subsidiary of AARP. AARP
Services manages the wide range of products and services that are offered as
benefits to AARP’s 35+ million members. The offers span health products, travel
and leisure products, and life event services. Specific products include
Medicare supplemental insurance; member discounts on rental cars, cruises,
vacation packages and lodging; special offers on technology and gifts; pharmacy
services; legal services; and long-term care insurance. AARP Services founded
AARP Financial Incorporated, a subsidiary that manages AARP-endorsed financial
products including AARP Funds; AARP Services develops new products, manages and
markets products and services, creates and maintains partnership and sponsorship
relationships, and develops and manages AARP’s award-winning Web site, AARP.org.
About AARP
AARP is a nonprofit, nonpartisan membership organization that helps people 50+
have independence, choice and control in ways that are beneficial and affordable
to them and society as a whole. We produce AARP The Magazine, published
bimonthly, AARP Bulletin, our monthly newspaper; AARP Segunda Juventud, our
bimonthly magazine in Spanish and English; NRTA Live & Learn, our quarterly
newsletter for 50+ educators; and our website www.aarp.org. AARP Foundation is
an affiliated charity that provides security, protection and empowerment to
older persons in need with support from thousands of volunteers, donors and
sponsors. We have staffed offices in all 50 states, the District of Columbia,
Puerto Rico and the U.S. Virgin Islands.
All of the above text is a press release provided by the quoted organization.
TheMatureMarket.com accepts no responsibility for their accuracy.
Un
texto escrito por
M.B. Data
31-03-2006
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