Home page > Todos los informes de mercado Proponga su informe a nos lectores Todos los informes pueden ser enviados en todo el mundo Retención del cliente en el mercado de la vida y de la pensión: Para tener y sostener Resumen Scope and coverage of the brief: • Examines the background to the customer retention problem and utilizes information from interviews with industry experts to identify the key drivers • Examine show to segment the customer base using lifetime valuation and gives strategic options for increasing the profitability of each segment • Identifies key motivations for defection and explores potential strategies to counter these factors • Compares insurers' current customer retention management tools against best practice and provides a roadmap for change Sumario Key findings and brief highlights: • Before implementing a retention stategy, it is important to identify whichcustomers are worth retaining. This can be achieved through Customer Lifetime Valuation. The aim of a retention strategy should be to maximize the number of customers who have high lifetime value and low service cost - the 'valuecreators' • Customers can be segmented according to their defection motivation into: budget, bought, lost and stolen. The largest segment is 'budget' - those whodefect because of a change in circumstance. Identifying these groups and the strategies that have the greatest impact on them allows more efficient and effective retention strategies. • Life and pension companies have only recently begun to implement CustomerRelationship Management (CRM) systems to help with customer retention; therefore they are focused mostly on operational CRM rather than adopting an integrated CRM strategy. Feb-04 , 121 paginas  Tarifas : 2312 Euros   Para obtener mas informacione Encarga ahora Ueden también contactar uno de nuestros consejeros 33 1 46 36 53 27 (France)